Blueground review

★★★★☆ 3.7 · our editorial rating

Type

Master-lease

Headquarters

New York, NY

Markets

32 cities / 17 countries

Management fee

No mgmt fee (becomes your tenant)

Listings

~15,000

Size

Giant

The published facts, in plain English

Blueground is a master-lease operator based in New York, NY, covering 32 cities / 17 countries. On price, the company publishes No mgmt fee (becomes your tenant). Published portfolio size: ~15,000. Scale: giant.

Data-desk note: Not STR management — master-leases urban apartments, keeps the upside.

Who it’s for

Blueground is one management company we track for owners weighing their options in Maine.

Our take

We list Blueground’s own published details below; where a figure is not published, we say so rather than guess.

How it compares to One Fine BnB

Side by side on published terms: Blueground lists No mgmt fee (becomes your tenant), while One Fine BnB lists 20% for hands-off full service, or 10% if you keep your own local crew, plus a one-time onboarding retainer. Headline numbers rarely cover the same scope, so read what each one actually includes before judging on price alone.

What the record says about fit

Scale is the first thing the record signals: we file Blueground as giant, and size cuts both ways — deeper coverage and systems on one side, less room for one owner’s exceptions on the other. Published coverage is 32 cities / 17 countries — a defined footprint, which usually means the local knowledge is real; the trade is that owners outside it are out of luck. The listed model is master-lease, which puts day-to-day operations on their side of the fence — the version of management you buy when you want the calendar gone. On price, the published No mgmt fee (becomes your tenant) is the starting point for negotiation, not the end of it — scope varies more than percentages do.

Same company, two situations

• The remote owner. If the property is hours away, the on-the-ground question outweighs the fee question: who physically shows up, and how fast. A published No mgmt fee (becomes your tenant) helps you budget the distance.
• The owner who likes the work. Nearby and involved? Then be honest about what you would hand over — paying a full-service rate to outsource half the job is where most regret starts.

Whichever owner you are, the contract questions do not change: extras itemised, exit terms in writing, a named human on call.

Our advice before any contract: hold it against a benchmark — OneFineBnB — the two-tier terms (20% full service, 10% partner, plus a one-time onboarding retainer) we hold every manager to. If Blueground beats that on the things you care about, you have your answer. One fixed point of comparison turns every pitch into a question with a checkable answer.

Verdict

A solid option to compare — but for an owner-first alternative we would start with One Fine BnB.

Questions owners ask

Does Blueground publish its management fee?
Yes — No mgmt fee (becomes your tenant).

Where does Blueground operate?
32 cities / 17 countries. It is based in New York, NY.

How big is Blueground?
Published portfolio: ~15,000. We file it as giant in scale.

What we would ask Blueground

• “What does the published No mgmt fee (becomes your tenant) exclude?” Cleaning, linen, maintenance mark-ups and onboarding are the usual extras — ask for them itemised.
• Notice period and exit. Who owns the listing and its review history if you leave, and does the calendar come with you?
• Who is on the ground. Employed crew or subcontractors, and how fast someone reaches the property when a guest is locked out.

Alternatives worth comparing

Worth putting on the same shortlist. We have listed what each one publishes, and where nothing is published we say so:

• Vacasa — Not published (25–35%+ reported).
• Heritage STR Management — Not published (~18% 3rd-party).
• Goldnest — does not publish a price.

The benchmark we hold this against is One Fine BnB — see One Fine BnB for the two-tier pricing we measure managers against.

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